KAT SCHMIDT
REGAL BEAGLE
HOCKEY TEAM
BRANDING - SOCIAL MEDIA - PROMOTION MATERIAL
When a novice hockey team received sponsorship from local Des Moines business The Regal Beagle, I was brought on to build their visual identity from the ground up.
Using the provided logo and premade patterns and visual assets, I designed custom team jerseys, developed merchandise, and crafted a playful, engaging social media presence to help promote the team and its community roots.
ASSETS USED AND ABUSED
This project combined sport, local business, and design—creating a cohesive, eye-catching brand that brought energy and personality to the ice.
To promote the unique tournament and team sponsor,
I created a game schedule and team drink tickets for the bar.
Finally I pulled together a theme for Game Day, Final Score, and MVP
to encourage engagement on their Social Media.
